YouTube is not just a streaming giant but it’s also the second biggest search engine in the world after Google, which is its parent company. YouTube has amassed a mind-boggling following in the past few years and the beast is getting bigger with every moment. YouTube has come up with several features in recent years and one such feature is YouTube Shorts. But, what actually is YouTube Shorts? How useful it is for the content creators? And how does it affect your channel’s reach? There must be several questions bombarding your mind right now and that’s a good thing because being proactive and exploring the possibilities is the mark of a good content creator. Let’s understand what YouTube Shorts are and how it affects your engagement and subsequent YouTube views.
Getting Started With YouTube Shorts
YouTube Shorts is a short-form video service that lets the user create and upload videos of 60 seconds or less on YouTube.
It features a multi-segment camera to string multiple video clips together, the option to record with music from a library of songs, speed controls, and a timer and countdown to keep you notified.
However, unlike TikTok, YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play. YouTube Shorts is available within the service’s main mobile app.
How to use Youtube Shorts for Youtube Views?
To use it, just open up the YouTube app you already have on your smartphone. Scroll down slightly, and you’ll see a “Shorts” section. Clicking that tab will offer a number of options, but the one you’re looking for is “Create a Short.” This will take you to the Shorts creator tool. At first glance, it’s basically like every other camera tool that allows you to record video and upload media. However, there are also features to slow down or speed up a recording, set a countdown timer for hands-free recording, and a slew of basic color correction filters. Unlike most other camera tools, though, the YouTube Shorts creator allows users to add music from 250 music labels and publishers. That way, they can make lip-sync and dance videos.
How does monetization work for YouTube Shorts?
When you publish short videos on your YouTube channel, the views that those clips get also affect the total real youtube views count and the playback duration of your channel. This helps you reach the minimum threshold for the monetization services that the platform offers.
But, since the short videos cannot be monetized, you may see some depreciation in the revenue generation over time. Because YouTube Shorts is still a new feature, the short videos don’t directly contribute to the monetization process.
However, every time your short clips are viewed, it affects your channel’s analytics as per the youtube views count and the playback time.
Furthermore, with interesting short videos, your channel is likely to get more real subscribers, thus resulting in meeting the minimum threshold to becoming eligible and applying for YouTube’s Partnership Program.
Despite the fact that the revenue may seem to deteriorate in contrast with the number of views and playtime of the videos, the increase in the number of subscribers and paid members would significantly enhance your income on the platform.
How to increase real youtube views on Youtube Shorts?
To increase your YouTube views on the YouTube Shorts, you can :
– Establish your niche
– Create playlists
– Custom thumbnails
– Competitors Analysis
The returns may be less on YouTube in terms of monetary benefits but, it significantly helps you to build a strong audience base that you can use for your long-format videos.
YouTube Shorts are the investments that reward you in the long – run in ways more than one.