Starting a YouTube channel in 2021 comes with its own set of challenges. The game has leveled up with countless competitors entering the streaming giant at a steady pace, making it a highly competitive platform. Since YouTube doesn’t hold back the rights to licensing by giving the rights of creation and upload to individual creators; it has evolved on its own courtesy the AI and algorithms that study the consumer behavior and throw up data to the creators giving them a fair idea of what works and whatnot. Many YouTubers follow the algorithm religiously but, there are many of them, who create the content based on their choices and prepare their own audience by serving them good quality content and garner YouTube views.
Growing a YouTube channel is not an easy task, it requires you to be on your toes and study the trends.
Let’s look at some of the ways through which you can grow your channel and can increase YouTube views.
1. Make your way through interactive content
The sole reason people subscribe to a YouTube channel is that they find the videos to be entertaining or funny. If you’re a creator who wants to post fun, interesting, entertaining videos, you can grow your YouTube channel by identifying a set audience that enjoys watching certain kinds of entertainment.
You need to create videos that are interesting, dynamic, and interactive. Interact with them through comments, pin the best or the most quirky comment from your subscribers on the video.
2. Focus on a Youtube SEO
Optimize your Youtube video with target keywords, proper title, video descriptions, channel tags that will target certain audiences. People who are oblivious to SEO best practices skip this step, but it is extremely crucial if you want your videos to get the maximum number of YouTube views.
It’s important to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic.
3. Add end screens
End screens are a powerful tool to turn around the game. These are interactive graphics that link to another video, playlist, channel, or web page or prompt someone to subscribe to your channel. End screens influence your audience to watch the next video and this way you can also increase your youtube views.
However, it should be noted that you can add end screens only in the last 20 seconds of your video. Hence, you have to plan accordingly as to where you would want your end screens to appear. You can choose to frame the subject of your video in such a way that it gives you room for incorporating the end screens. Talking over the end screen will continue to engage the viewer.
End screen also helps you to cross-promote your website through the videos that you put up. So, strategize over the use of end screens and you will start seeing the results in no time.
4. Tap into the right emotions
Videos are all about hitting the nerve of emotions. Excitement is the emotion that people respond to most. When we see someone showing enthusiasm, it makes us want to know why they’re excited and maybe join in so we’ll feel excited, too. Nothing sells enjoyment more than the eyes, so show an excited face and focus on the eyes.
5. Promote your videos on social channels
Cross-promoting your YouTube videos on other social channels is the easiest and the most effective way to grow your audience. Facebook, Linkedin, Instagram, Pinterest, or even WhatsApp, there are many social media platforms to choose from. If you have a channel on a platform like Facebook, you can always do a teaser for the full-length video on YouTube so that you have optimum engagement on all channels.
So that’s how you can grow your YouTube channel without spending a nickel out of your pockets. These are the most trusted and organic ways to help you grow your YouTube channel and bring in more engagement in the form of YouTube views.